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story online can make all the difference. https://www.mattraebel.com/tabletop-gaming daily 0.75 2025-04-22 https://www.mattraebel.com/tabletop-gaming/title-tag-how-to-teach-kill-team monthly 0.5 2025-06-04 https://www.mattraebel.com/tabletop-gaming/how-to-teach-kill-team-rules monthly 0.5 2025-04-22 https://images.squarespace-cdn.com/content/v1/5fda19eafce02f7edf2c6c1c/6f1d9e80-d330-42fb-9b54-96b05fa57b6c/PXL_20250327_150923856.jpg Tabletop Gaming - Kill Team: How to Teach New Players the Rules - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fda19eafce02f7edf2c6c1c/526bfbf0-d269-48f9-9ff0-934ed4a47ebd/1000003986.jpg Tabletop Gaming - Kill Team: How to Teach New Players the Rules - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fda19eafce02f7edf2c6c1c/bb3dddc2-ffca-4ada-b79d-c7ff49c2b50c/1000003974.jpg Tabletop Gaming - Kill Team: How to Teach New Players the Rules - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.mattraebel.com/tabletop-gaming/tag/Kill+Team+Rules monthly 0.5 https://www.mattraebel.com/tabletop-gaming/tag/Kill+Team monthly 0.5 https://www.mattraebel.com/tabletop-gaming/tag/Warhammer monthly 0.5 https://www.mattraebel.com/tabletop-gaming/tag/Warhammer+40k monthly 0.5 https://www.mattraebel.com/tabletop-gaming/tag/Warhammer40000 monthly 0.5 https://www.mattraebel.com/tabletop-gaming/tag/Kill+Team+Events monthly 0.5 https://www.mattraebel.com/contact-me daily 0.75 2025-07-21 https://www.mattraebel.com/about-me daily 0.75 2025-08-28 https://images.squarespace-cdn.com/content/v1/5fda19eafce02f7edf2c6c1c/1620262209680-4MIUITL9MYAYOAZ7F9CH/1765.jpg About Me 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daily 0.75 2021-07-01 https://images.squarespace-cdn.com/content/v1/5fda19eafce02f7edf2c6c1c/1625173768841-IP5PLCTYLH4YVFQWMO90/Local-SEO-cert.jpg Local SEO Certification - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.mattraebel.com/seo-keyword-strategy-cert daily 0.75 2021-07-07 https://images.squarespace-cdn.com/content/v1/5fda19eafce02f7edf2c6c1c/1625694865495-13BIN2MNUSH7WGWL56EU/SEO-keyword-strategy_cert.jpg SEO Keyword Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.mattraebel.com/international-seo-cert daily 0.75 2021-07-14 https://images.squarespace-cdn.com/content/v1/5fda19eafce02f7edf2c6c1c/1626282197856-CQRKZZE455SE8AUS1T18/international-SEO_cert.jpg International SEO - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.mattraebel.com/audio-podcasts daily 0.75 2025-04-18 https://images.squarespace-cdn.com/content/v1/5fda19eafce02f7edf2c6c1c/1614028794830-V9XL9YMF4B2VJVJ9FGT2/image-asset.jpeg Audio Podcasts https://www.mattraebel.com/video-production daily 0.75 2025-04-18 https://images.squarespace-cdn.com/content/v1/5fda19eafce02f7edf2c6c1c/1612887097890-TDKLFMZUYBGNZRDJATGS/image-asset.jpeg Video Production https://www.mattraebel.com/case-study-pc-fab-lab daily 0.75 2025-04-22 https://images.squarespace-cdn.com/content/v1/5fda19eafce02f7edf2c6c1c/e6662948-5a9b-41d7-9388-85e92e7b7c12/app-screenshot-large.png Case Study: PC Fab Lab - Helping non-experts build custom PCs. Anybody who has tried to build a custom gaming PC knows that it can be an overwhelming process. This eCommerce app will let users research and purchase computer hardware in-app through third-party retail partners, which will help gamers or those seeking to upgrade or build a custom PC by minimizing the barrier of technical knowledge they need to make informed purchases. Success for this app can be measured by sales conversions and user feedback. Using Figma, I designed an app to make it easier and more fun to create a custom PC, even if you’re not an expert. https://images.squarespace-cdn.com/content/v1/5fda19eafce02f7edf2c6c1c/6eabf1dc-b4fa-4392-8a58-e5f72fa13d30/pc-build1.jpg Case Study: PC Fab Lab - Figma Prototypes Check out the high-fidelity prototypes I made in Figma by tapping one of the buttons below. https://images.squarespace-cdn.com/content/v1/5fda19eafce02f7edf2c6c1c/ed116d74-bc45-4efe-b2ff-a72d201951b9/newegg.png Case Study: PC Fab Lab - Competitive audit We researched our competition to gain insight about best practices for building platforms like the one we wanted to make by researching extant platforms — three direct and two indirect competitors, including Newegg.com (pictured left), PCbuilder.io, PCPartPicker.com, and even PCGamer.com’s content describing how to build a custom PC. https://images.squarespace-cdn.com/content/v1/5fda19eafce02f7edf2c6c1c/65235745-48ad-4f67-a617-36a95d7754e3/empathy-map.png Case Study: PC Fab Lab - User Research We consulted multiple individuals of various identities, backgrounds, and experience levels to design this product. We also examined posts on social media platforms, such as Reddit, to gain insights about what pain points people seeking to build a custom PC experience. https://images.squarespace-cdn.com/content/v1/5fda19eafce02f7edf2c6c1c/8834ebb6-6517-4d69-9555-daf96bf2e3d4/case-study1.jpg Case Study: PC Fab Lab - User persona Through these processes, we were able to acquire crucial knowledge to create our user persona, Adelaide, which helped narrow our focus and dispel assumptions we had before conducting our research. https://images.squarespace-cdn.com/content/v1/5fda19eafce02f7edf2c6c1c/9fc3b19b-5710-4b72-a59d-7890787b7b8b/user-journey.jpg Case Study: PC Fab Lab - User Journey We started the project with one major user flow in mind: create a PC build, give the user the option to check its compatibility with a specific game, proceed to checkout components for the build. Over time, we iterated this model significantly as we learned more about our users and received feedback about our design. https://images.squarespace-cdn.com/content/v1/5fda19eafce02f7edf2c6c1c/c4e5c677-0b6d-4502-b3a0-d87430fb0ecb/pc-build_user-story.jpg Case Study: PC Fab Lab - User Storyboard We created a six-panel user storyboard depicting our user to help conceptualize their experience with the product. https://images.squarespace-cdn.com/content/v1/5fda19eafce02f7edf2c6c1c/1c929e85-f484-4d0b-ad22-c4dfb021fa70/ella-don-VvnTNsQgdD8-unsplash.jpg Case Study: PC Fab Lab - Usability studies We conducted multiple usability studies with blocks of five participants, all of whom were based in the U.S. In total, we conducted three usability studies for this project: one after completing our low-fidelity mockups, one to test our high-fidelity prototype, and one to test our responsive website and mobile page. https://images.squarespace-cdn.com/content/v1/5fda19eafce02f7edf2c6c1c/2269619a-64e3-4acf-9e98-ae1938a26057/absolutvision-82TpEld0_e4-unsplash.jpg Case Study: PC Fab Lab - Key Insights https://images.squarespace-cdn.com/content/v1/5fda19eafce02f7edf2c6c1c/c9028330-467d-411d-bbbe-3580192af081/wheel.jpg Case Study: PC Fab Lab - TL,DR; Don’t re-invent the wheel. Photo credit: Jon Cartagena via Unsplash. https://images.squarespace-cdn.com/content/v1/5fda19eafce02f7edf2c6c1c/63cf01f2-477b-456b-81de-a2903b48cebb/closeup-storyboard2.png Case Study: PC Fab Lab - Paper wireframes Early on, we knew we wanted to keep the layout as simple as possible. Utilizing gestalt principles (similarity, proximity, common region), we began drafting wireframes to create clear, easy-to-read layouts. We also wanted to account for varying screen sizes from the beginning of our design process. Using design exercises like “Crazy Eights,” we brainstormed several different concepts before settling on the ones we liked most. https://images.squarespace-cdn.com/content/v1/5fda19eafce02f7edf2c6c1c/1739486409098-776QB0PYWKH8F5WATRFD/Wireframe1.jpg Case Study: PC Fab Lab https://images.squarespace-cdn.com/content/v1/5fda19eafce02f7edf2c6c1c/1739486412079-GYSFTT4YDJ192RIIJ0PM/Wireframe2.jpg Case Study: PC Fab Lab https://images.squarespace-cdn.com/content/v1/5fda19eafce02f7edf2c6c1c/1739486578458-PI4LXYB107FLHU0KBXBD/closeup-storyboard1.png Case Study: PC Fab Lab https://images.squarespace-cdn.com/content/v1/5fda19eafce02f7edf2c6c1c/1739486578604-L1QQECXTIU0SVV95WXMI/closeup-storyboard2.png Case Study: PC Fab Lab https://images.squarespace-cdn.com/content/v1/5fda19eafce02f7edf2c6c1c/1739486580988-NZB2B52IF6OW37LFO720/closeup-storyboard3.png Case Study: PC Fab Lab https://images.squarespace-cdn.com/content/v1/5fda19eafce02f7edf2c6c1c/1739486581579-KLMC9QR0AGRQKF6XXCX4/closeup-storyboard4.png Case Study: PC Fab Lab https://images.squarespace-cdn.com/content/v1/5fda19eafce02f7edf2c6c1c/1739486582989-KHW30GV1YQSA2GKCICBV/closeup-storyboard5.png Case Study: PC Fab Lab https://images.squarespace-cdn.com/content/v1/5fda19eafce02f7edf2c6c1c/abf7cfc1-ac38-4bc1-9291-6a3cd0d00750/lowfi-prototype-homepage.png Case Study: PC Fab Lab - Digital Wireframes Creating our mockups started out easy, though we eventually realized that our ambitions for the product’s design may have been too expansive to be practical for a one-person team. This was the stage where we attempted to add a second user flow — a function that would allow users to compare the hardware specifications of their saved PC builds against the performance requirements of specific PC games. We later found ourselves staring at a mockup with over three dozen individual screens, including variants of other screens. Worse still, when we later built low-fidelity prototypes of this design from these mockups, our usability studies showed that users experienced much more difficulty than we expected. https://images.squarespace-cdn.com/content/v1/5fda19eafce02f7edf2c6c1c/27a1d0d3-4cd0-4988-9717-89ba0f6fb3db/lowfi-prototype.png Case Study: PC Fab Lab - Low-fidelity prototypes As we refined our designs based on feedback from peers and our usability studies, we strove to make our product not just easy to use, but accessible to a wide range of users. We found that offering choices between components, PC builds, etc. through “Popular” or “Based on Your Preferences” features helped make the process less overwhelming, more accessible to people with greater neurodiversity. https://images.squarespace-cdn.com/content/v1/5fda19eafce02f7edf2c6c1c/f2c927a9-50b2-4a09-913a-4a76dcb77f51/pre-mockup-error.png Case Study: PC Fab Lab - The importance of iterating We also learned that users found certain features — such as the error message pictured left — to be less “cute” than we did; especially neurodiverse users who felt frustrated because it “slowed down” the flow. We made accessibility concerns like these, as well as critiques that our UI on certain screens was too “overwhelming,” our top priority (P0). It was here that we began to realize we needed to reconsider our design and reign in our ambitions. https://images.squarespace-cdn.com/content/v1/5fda19eafce02f7edf2c6c1c/324d82fe-f2a6-4c16-9893-09ba7cc0b2e7/design-before.jpg Case Study: PC Fab Lab - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fda19eafce02f7edf2c6c1c/cd88a03c-a88a-4c46-a171-85c49c529c1a/design-after.jpg Case Study: PC Fab Lab - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fda19eafce02f7edf2c6c1c/2222dbdb-fe14-4986-a7ec-c6e86d0ef23f/app-screenshot-home.png Case Study: PC Fab Lab - High-fidelity mockups and prototypes After significantly stripping down our designs, using overlays to help reduce the number of screens we would need, and even eliminating our second core user flow to focus on refining our primary features, we finally landed on a design that our usability study participants found much more engaging and easy to use. The user begins by choosing one of three options: selecting a premade build (from a list of “Popular” user builds, or from a list of the user’s saved builds), or creating a new build. https://images.squarespace-cdn.com/content/v1/5fda19eafce02f7edf2c6c1c/1744405939845-6AATCHPT7Z0KAGZJ5ZV6/app-screenshot-home.png Case Study: PC Fab Lab https://images.squarespace-cdn.com/content/v1/5fda19eafce02f7edf2c6c1c/1744405955160-B3XYRUY9H65B4SPDWCM1/app-screenshot.png Case Study: PC Fab Lab https://images.squarespace-cdn.com/content/v1/5fda19eafce02f7edf2c6c1c/1744405975643-OTMF5BU8VJ1T968EXKGM/popular-builds.png Case Study: PC Fab Lab https://images.squarespace-cdn.com/content/v1/5fda19eafce02f7edf2c6c1c/1744405994123-GRDLLTDNU7I3FW2QPPPA/saved-builds.jpg Case Study: PC Fab Lab https://images.squarespace-cdn.com/content/v1/5fda19eafce02f7edf2c6c1c/c62c6d44-7504-4062-be68-4048b88bd2f5/cart.png Case Study: PC Fab Lab - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fda19eafce02f7edf2c6c1c/2bc4a185-0044-4fba-bc5e-921f80465ebd/Avatars+-+Default+with+Backdrop.png Case Study: PC Fab Lab - User Feedback Highlights “Pretty self-explanatory, easy to understand and use.” “It feels accessible and easy to understand and easy to navigate.” “I like how it offers multiple shop options for each component in my cart, making it easy to make the best price choices.” “It looks easy and fun to use.” https://www.mattraebel.com/certifications-and-courses daily 0.75 2025-05-06 https://www.mattraebel.com/case-study-civic-insight daily 0.75 2025-04-14 https://images.squarespace-cdn.com/content/v1/5fda19eafce02f7edf2c6c1c/a60fe0aa-0d6f-4db2-a987-ad350a4e9df2/civic-insight-screenshot3.png Case Study: Civic Insight - Cut through the noise. Our educational app will let users research candidates in local elections, which will help members of the public by improving transparency around candidates and their platforms. Success can be measured by user engagement and feedback. https://images.squarespace-cdn.com/content/v1/5fda19eafce02f7edf2c6c1c/15288c27-cfa9-460a-b815-7f8b6d81a57e/civic-insight-screenshot.png Case Study: Civic Insight It’s hard to stay informed. How do you know who to vote for when messaging around any candidate boils down to, “I’m the best,” or “my opponent is the worst?” Enter Civic Insight, an app designed to help anyone and everyone engage stay informed about candidates in local, State, and Federal elections. https://images.squarespace-cdn.com/content/v1/5fda19eafce02f7edf2c6c1c/f152d12d-9797-4796-8628-227b9562c4a1/empathy-map-paolo.png Case Study: Civic Insight - User research We consulted multiple individuals of various identities, backgrounds, and experience levels to design this product. We also examined posts on social media platforms, such as Reddit and Bluesky, to gain insights about what pain points engaged voters experience. https://images.squarespace-cdn.com/content/v1/5fda19eafce02f7edf2c6c1c/fa91fe12-03bf-4b7c-818e-57961af7119b/Paolo-Avatar-persona-sheet.png Case Study: Civic Insight - User persona Paolo is a first-generation Brazilian-American citizen. They were politically active in their country of origin, and have carried their strong sense of civic responsibility with them to their new home. They want a way to clearly see which candidates’ backgrounds and platforms align with their own without spending hours reading about the careers of every single candidate. Ideally, they need such a solution to help them overcome language barriers for themself as well as family members. https://images.squarespace-cdn.com/content/v1/5fda19eafce02f7edf2c6c1c/0d07f32f-0a6d-4270-91f3-1fe6989eb0dc/user-journey-map-civic-insight.png Case Study: Civic Insight - User journey Unlike our first project, we had a better idea of how to keep my core design within a realistic scope. Once again, the priorities for this product from the start were accessibility and simplicity. https://images.squarespace-cdn.com/content/v1/5fda19eafce02f7edf2c6c1c/1740088538116-X8HPOH6NWYDCH46UHPB1/unsplash-image-cckf4TsHAuw.jpg Case Study: Civic Insight - Usability studies We conducted multiple usability studies with blocks of five participants, all of whom were based in the U.S. In total, we conducted two usability studies for this project: one after completing our low-fidelity mockups, and one to test our responsive website and mobile page. https://images.squarespace-cdn.com/content/v1/5fda19eafce02f7edf2c6c1c/a498201e-3758-46fc-9772-1ae452a6396e/injustice-watch-ballot.png Case Study: Civic Insight - Competitive audit Although our design was inspired from the beginning by platforms with similar goals, we revisited multiple platforms like Ballotpedia and Injustice Watch, both of which we considered to be “direct” competitors for our product. This informed our design from the big picture down to small details. https://images.squarespace-cdn.com/content/v1/5fda19eafce02f7edf2c6c1c/0ad89b05-9ae2-412e-8fd2-53c8fbc9be9c/paper-wireframes2.jpg Case Study: Civic Insight - Paper wIREFRAMES Based on our experience with similar products to the one we wanted to make as well as our competitive audit, we had a rough idea of the layout we wanted to use from the start. Using the “Crazy Eights” technique, we drafted multiple layouts for our product until we found one that fit with the features we wanted to create. https://images.squarespace-cdn.com/content/v1/5fda19eafce02f7edf2c6c1c/b52cc21c-738a-488c-98ca-ede6419ceb0c/civic-insight-screenshot.png Case Study: Civic Insight - High-fidelity mockups and prototypes For the main screens in the core user loop (the “bracket-style” matchups), we chose to display high-level explanations of each candidate’s background and qualifications by including a short list of organizations that endorse them, as well as icons that quickly tell users what sectors their backgrounds include (military, private sector, etc.), as well as the presence of any scandals they were involved in. We settled on a blue and violet color scheme to add some visual appeal and make it more accessible for those with conditions that make discerning between certain colors. https://images.squarespace-cdn.com/content/v1/5fda19eafce02f7edf2c6c1c/656ee841-a324-48d8-a9f2-e230bbd78945/civic-insight-screenshot2.png Case Study: Civic Insight We also included the option to find more information about each candidate through buttons that lead to more in-depth breakdowns of their backgrounds. https://images.squarespace-cdn.com/content/v1/5fda19eafce02f7edf2c6c1c/dd520520-c770-4073-abf8-fa447bb0302b/language-page.jpg Case Study: Civic Insight We also added a “Languages” page, which is accessible at any time through the user’s profile page (button on the bottom right). To ensure this product would be usable by people from as many backgrounds as possible, we included a wide range of languages through which this product would be accessible. https://www.mattraebel.com/press-releases daily 0.75 2025-04-15 https://www.mattraebel.com/home daily 1.0 2025-05-20 https://images.squarespace-cdn.com/content/v1/5fda19eafce02f7edf2c6c1c/1744919605574-QZ81VAW1YZK31ZKUC6IF/typewriter.jpeg Home - WRITING https://images.squarespace-cdn.com/content/v1/5fda19eafce02f7edf2c6c1c/1744919606534-3HEAC4UGD27JCNSJ5IPJ/ux-tablet.jpg Home - UX DESIGN https://images.squarespace-cdn.com/content/v1/5fda19eafce02f7edf2c6c1c/1744919605513-6NXX6U73SH3J3W97B01N/microphone.jpeg Home - AUDIO PODCASTS https://images.squarespace-cdn.com/content/v1/5fda19eafce02f7edf2c6c1c/1744919606651-J6VTBV7DDYZGP0RO0WS2/video-camera.jpeg Home - VIDEO https://images.squarespace-cdn.com/content/v1/5fda19eafce02f7edf2c6c1c/1744919604770-J34NJKVPTAPP1KG82U96/me.jpg Home - ABOUT ME https://images.squarespace-cdn.com/content/v1/5fda19eafce02f7edf2c6c1c/1744919604673-EMWZ08FMXXW4LPMMNW1E/contact.jpeg Home - CONTACT